Case Study: Optimizing La Clémence’s Online Presence

Client: La Clémence, a local coffee shop in Geneva, Switzerland

Industry: Food & Beverage

Services Provided:

  • Search Engine Optimization (SEO)
  • Google My Business (GMB) Optimization
  • Social Media Content & Ads
  • Email Marketing

Objective: La Clémence aimed to increase foot traffic to their shop, enhance their online visibility, and boost overall sales by implementing a holistic online marketing strategy.


La Clémence, a charming coffee shop situated in the historic heart of Geneva, faced challenges in managing their online presence despite its prime location and positive customer feedback. The owner, Ms. Elodie Moreau, recognized the need to harness digital marketing to expand her customer base and elevate the café’s profile in a competitive market.


  1. Average Online Visibility: La Clémence had a visually appealing website, but it was not performing well in search engine rankings.
  2. Average Social Media Engagement: The café’s social media presence was sporadic, with few followers and minimal interaction.
  3. Underutilized GMB Profile: The Google My Business profile was incomplete and not effectively attracting local search traffic.
  4. No Email Marketing: The café lacked an email marketing system to keep customers engaged and encourage repeat visits.


  1. SEO Optimization:
    • Conducted extensive keyword research to target relevant search terms such as “best café in Geneva” and “Geneva coffee shop.”
    • Optimized the website’s on-page SEO, including meta titles and descriptions, and keyword-rich content.
  2. GMB Optimization:
    • Fully optimized the GMB profile with updated details, including accurate business hours, high-quality photos, and regular updates.
    • Encouraged customers to leave positive reviews, which increased credibility and local search rankings.
  3. Social Media Management:
    • Created a consistent content plan for social media, featuring frequent posts about La Clémence’s menu, customer stories, and events.
    • Launched targeted advertising campaigns on Facebook and Instagram to reach coffee lovers in Geneva.
    • Used engaging visuals and storytelling to boost interaction and follower growth.
  4. Email Marketing:
    • Built an email list through a combination of in-store sign-ups and website opt-ins.
    • Created a monthly newsletter highlighting special promotions, new menu items, and community events.
    • Implemented a loyalty program promoted through email, rewarding repeat customers with discounts and exclusive offers.


SEO Improvements:

  • Increased organic website traffic by 100% within six months.
  • Secured first-page rankings for key search phrases like “top café in Geneva” and “Geneva coffee spots.”

GMB Optimization:

  • Boosted GMB profile views by 250%.
  • Gained 50+ new positive reviews within three months, improving the average rating to 4.1 stars.

Social Media Engagement:

  • Increased Instagram followers from 300 to 1000 in six months.
  • Social media ad campaigns reached over 30,000 local users, leading to an estimate of 10% increase in foot traffic.

Email Marketing Success:

  • Built a robust email list of 300+ subscribers.
  • Achieved a 50% average open rate and a 25% click-through rate on newsletters.
  • The new loyalty program attracted more repeat visits, driving consistent business.


By adopting a comprehensive online marketing approach, La Clémence significantly enhanced its online presence, drove more foot traffic, and saw a notable rise in sales. The synergy of SEO, GMB optimization, social media management, and email marketing created a robust digital strategy that effectively reached and engaged both new and existing customers.

Testimonial: “Working with MWS has been a positive experience for La Clémence. We’ve seen a noticble increase in customer traffic and online engagement. Their expertise in digital marketing has made a significant impact on our business, and we are thrilled with the outcomes.” – Elodie Moreau, Owner of La Clémence