Top Digital Marketing Trends for Local Businesses in 2024

Recently, I had the opportunity to visit a new fast-food restaurant in Budapest that had recently launched and specialized in smash burgers—a relatively new concept in the city. To my surprise, there was a consistent line of hungry customers every time I visited, not just once, but every single time (a total of three visits). This got me thinking: What did this particular business do differently to generate such high demand and attract crowds of people while other similar burger joints may struggle to get enough customers through their doors? After carefully analyzing their approach, I identified four key strategies that they implemented, which I believe are essential for every local business to succeed in 2024 and beyond. So, let’s dive into it.

In today’s fast-paced internet marketing world, staying current with trends is vital for local businesses. These trends are essential for remaining relevant, connecting better with customers, and standing out in the crowd. Reflecting on my recent experience at a new fast-food restaurant in Budapest, I realized the importance of these trends firsthand. Analyzing what made this business succeed, I identified four key strategies essential for local businesses to thrive in 2024 and beyond. Let’s explore these trends and discover the secrets of successful businesses in today’s dynamic digital landscape.

1. Building a unique Brand

Having a unique brand is super important. It helps businesses stand out, connect with their customers, and build trust. Businesses should share their story and values in a way that makes people feel good about them. This can be done through stories, consistent messages, design, packaging, and by showing what makes the business special.

For instance, the smash burger business I visited had a distinct blue logo, nice and clear white packaging, and consistent branding, even reflected in the employees’ uniforms.

2. Using Influencers and User-generated content

Working with popular people on social media and sharing what happy customers say about your business can be very effective. People trust recommendations from others, so when influencers or customers say good things about a business, it can help attract more customers.

In fact, I stumbled upon this burger restaurant through an ad created by a small influencer. They shared their experience visiting the place and showcased the tasty burger.

4. Using Social Media, Like Instagram

Social media platforms like Instagram are really popular among local businesses. They’re a great way for businesses to show off their products or services in a fun and engaging way. Businesses can use Instagram to share photos and videos that catch people’s attention and make them want to learn more. They can also share their customers’ stories, reviews, and experiences to give better recommendations.

As I said I saw the ad for this business while I was scrolling on Instagram and it looked natural and non-salsy.

3. Making Marketing Personal

It’s important to make marketing messages feel personal to customers. This means using data and tools to understand what customers like and then sending them messages and offers that match their interests. For example, sending emails with personalized recommendations or showing ads for products that a customer might like based on their past purchases.

I’m always looking for the best places to eat here in Budapest and this business has done a good job by targeting me based on my preferences.

By implementing these strategies, I firmly believe that local businesses can not only enhance their online presence but also attract a loyal customer base. Just as I was intrigued by the success of the smash burger restaurant I discovered through an influencer’s ad, I am convinced that building a unique brand, leveraging influencer partnerships, personalizing marketing efforts, and utilizing platforms like Instagram can help businesses stand out and connect with their audience in today’s digital age.